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Speechmaking for Dummies

Sarah Palin - fast learner

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  1. Establish empathy with your audience
  2. Sow suspicion of your opponents' motivations
  3. Distance yourself from the status quo
  4. Tie yourself to shared ideals
  5. Invoke patriotism, God, and apple pie.

Sarah Palin made a speech last night, and for a small-town girl with a community college education, thrust onto the national stage by a campaign that hopes to use her gender to manipulate voters into acquiescing to four more years of Republican misguidance, she did a good job. She hit all the major requirements of political speechmaking (listed above). For those of you who missed it, here's a brief synopsis, paraphrased

I'm proud to have been selected by John McCain, war veteran. I'm a mom, and my son will be fighting in Iraq. Our family supports the troops. We have a typical family-- just like yours. If this ticket wins, you can drop by our place to borrow a cup of sugar. Did I mention I'm from a small town? That makes me just like you. I'm average.

Our opponents look down on my experience in government. Unlike them, I had responsibilities. By the way, they're talking about you behind your back. But John McCain doesn't switch positions, depending on whose listening.

I'll challenge the status quo. I'm a Washington outsider. I don't play political games. Look how thoroughly I reformed Alaska. Alaska now has a budget surplus. I ended earmarks. I built a pipeline. And to end our dependence on foreign oil, we need to drill. Drill now and drill often. But drilling won't solve everything, so we're going to do some other... stuff.

My opponent is a do-nothing. He wants to lose the war in Iraq. He wants to make government bigger, and tax you more. He's a terrorist-lover. Did I mention taxes? He's for more of them. He'll raise them. Taxes. On you.

But John McCain is a maverick. Democrats hate him. That's why you should vote for this maverick.

By the way, did I mention that John McCain is a POW? I bet you didn't know that. He was a POW and he was tortured.

We promise to be compassionate conservatives.

God bless America.

As you can see, pretty much the expected fare. But ought not the Republican party in general, and this campaign in particular, strive to be above outright lying? One would think so, and one would be sorely disappointed. What do I mean?

Sarah Palin's family is not "typical." The Palins enjoy the particularly high wages of an Alaska flush with oil money that makes a "blue collar" existence decorated with the trappings of discretionary spending nearly impossible elsewhere in the country. While Sarah plays up her humble roots, and the family's "average" lifestyle, their $200,000+ in income (which puts them in the top 3% of household income) is bolstered by government disbursement of oil money-- a "negative income tax" that is not replicable in the rest of the states. Meanwhile, her husband belonged to a less-than-mainstream political party, members of which have called for secession from the union.

Palin's blue-collar family experience may be a good reason for moving to Alaska, but as a reason to vote for McCain? Not so much.

Obama and Biden don't "look down on" her experience in government. The McCain campaign has made "experience" a watchword of this election. They've constantly harped on whether Obama has the "experience" to be commander-in-chief. Obama has been facing questions about his experience for nearly two years By comparison, Palin has been facing questions about her "experience" for nearly a week. Given the twin facts that Palin (despite her speech) is still a cipher to the American public, and the McCain campaign sets a premium by "experience," it is legitimate to question whether Palin's tenure in government differs substantially from Obama's. If her "experience" is derided, it's because her running-mate has made such an issue of "experience" as a measuring stick.

"John McCain is a known quantity, who has a steadfast record." Palin attempts to paint a portrait of John McCain as steadfast in his ideals. The truth is that John McCain goes whichever way the political wind blows. He has reversed position at least 75 times and counting. Face it, he flip flops more than a Chinese gymnast.

McCain doesn't change position depending on who is listening I could go into a vast amount of detail, here, but really-- only one illustration is needed. A McCain spokesperson recently stated I want to be very clear we expect the media will afford Bristol and Governor Palin the exact same privacies that they have afforded candidates past. What sort of privacy and respect has McCain afforded candidates past? Apparently, McCain has two standards-- one for his running mate, and one for the children of potential opponents.

"Why is Chelsea Clinton so ugly?
Because her father is Janet Reno."
John McCain, 1998

Sarah Palin will challenge the status quo Palin makes an effort, here to distance herself from the pork-barrel politcal gamesmanship of Washington, but the assertion rings false. Palin was more than happy to feed at the government trough. In fact, some of the very earmarks that Palin lobbied for were called "objectionable pork" by no less than John McCain, himself. And in direct contradiction to her claim to outsider status, Palin ran Ted Stevens' 527 group. That's not exactly what I would call challenging the status quo as an outsider.

The Democrats will raise your taxes Even if you ignore the fact that the current Republican administration has overseen the largest increase in the size of the government, ever, it's still political chutzpah to suggest that Obama is running on a platform of raising taxes. His tax plan cuts taxes. And while McCain's plan gives the bulk of his tax cuts to the rich, Obama's plan gives most of the cuts to the poor and middle class. Of course, this highlights the McCain campaign's intentional duplicity-- in 2001, McCain was claiming that he could not in good conscience give massive tax cuts to the rich. Of course, not being an election year, that "steadfast" position was easier to take than it is today.

Sarah Palin gave a decent, if entirely predictable, speech last night. But if anything, her speech highlights the fact that John McCain's distorted view of reality will remain unchallenged in a presumptive McCain White House. And that, if anything, reflects the failure of McCain's campaign--

--Excessive concern with appearances trumps honesty.

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{"commentId":2756562,"authorDomain":"iarnuocon"}

Bit predictable and misleading, but hey... she's a Republican. Looks like she'll fit right in with McCain.

{"commentId":2756562,"threadId":"349141","contentId":"1825841","authorDomain":"iarnuocon"}
  • 5 votes
Reply#1 - Thu Sep 4, 2008 1:36 PM EDT
{"commentId":2757429,"authorDomain":"vas"}

Yea, she will probably help McCain by increasing turnout of the GOP base, but I think the net effect of her speech on independents and moderates will be to push them toward Obama.

{"commentId":2757429,"threadId":"349141","contentId":"1825841","authorDomain":"vas"}
  • 5 votes
#1.1 - Thu Sep 4, 2008 2:05 PM EDT
{"commentId":2767757,"authorDomain":"arcanebliss"}
{"commentId":2767757,"threadId":"349141","contentId":"1825841","authorDomain":"arcanebliss"}
  • 2 votes
#1.2 - Fri Sep 5, 2008 1:30 AM EDT
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